Sangeeta Bothra, proprietor of Amber Jewels, has earned her reputation. The Mumbai resident and mother of two has scaled the ladder with sheer perseverance and will to achieve. She launched her first collection of exquisite jewellery two decades ago and has not looked back since. Classic heritage jewels with a strong emphasis on the quality of gemstones cocktail jewellery with colourful stones, ear cuffs, delicate hand chains and layered chokers with finesse are her forte.
From a young age, Sangeeta knew she wanted to join the jewellery industry. Her family’s influence was too strong. After all, they have been in the jewellery trade since eight decades. She opened her exclusive jewellery line Amber Jewels in her twenties. Today, she boasts of a long list of elite customers.
“Jewellery designing is in my blood. I always wanted to be in a field where Nature and my creative ideas can interplay. I acquired good knowledge at a tender age,” said Bothra.
Today, there are many online shops selling branded, designer jewellery. Is this effecting the traditional way of buying jewellery? “Online shopping is a big revolution as it has a much wider reach. The younger generation is opting for online shopping, as they are always on the move but when serious buying is concerned, buyers prefer to go to their family jewellers or to a reputed store only,” she said.
From floral and heavy, ornate designs, the trend has moved to elegant work. White gold is mainly used for diamond-studded jewellery but yellow gold is also creeping back. The younger generation is not so keen on necklaces or pendants. The only exception is ‘the bridal set’. They prefer their danglers, cocktail rings or an elegant cuff bangle to do all the talking. People want less metal and more glitter of gemstones now, said Bothra.
Considering the fact that rates are falling, Bothra said it was the right time to invest in the yellow metal. “It is always advisable to buy small quantity every time price falls,” she said.
When asked what are the five jewellery items that are a must in every woman’s closet, Bothra pointed out with a wink, “Long earrings or dangles, cocktail ring, a Jadau set, a diamond bracelet, diamond studs or balis and a solitaire diamond ring for daily wear”.
Her favourite would be a fine-quality Burmese natural ruby ring or studded piece. According to her, it’s easier to get a clear, white diamond with excellent specification but a deep, red, clear ruby with high lustre is rare. Her fascination for other gemstones like emerald or sapphires is also very strong.
She has been participating in prestigious jewellery exhibitions for the last three years and is now looking forward to her next exhibition scheduled in October in Mumbai.
She warned against washing any jewellery with detergent. Avoid contact of perfumes with ornaments made of pearls or gemstones. Always keep jewellery in a muslin cloth, she advised.
She strongly believes, “Good work gets you more work”.
Pics by Farooq Sayed